Pursuing your passion

Feel as though you are stagnating or no longer enjoying the things in your life? We went to a workshop with Elle Luna recently and found the below activity enlightening and enjoyable. We hope that you enjoy it as much as we did! If you have any questions or would like to share your result with someone, tag us in a social media post.

You can download the infographic here to share with your friends:


Ikigai is essentially your reason for getting up in the morning.


In 2001, Akihiro Hasegawa (a psychologist) and an associate professor placed the word ikigai as part of everyday Japanese language.

iki means life and gai means value or worth

Many authors describe ikigai as being similar to the process of happiness, suggesting that even if you are feeling miserable now that there is hope for the future.


Practicing ikigai is linked to living longer! Dan Buettner (author of blue zones: Lessons from people who’ve lived the longest) points to long lived communities around the world as living blue zones. A pretty cool blue zone is Okinawa, which is a remote island with a high number of centenarians (people who have lived over the age of 100!) One of the main contributing factors to their long happy lives is said to be their focus on practicing ikigai.

You can find out more by watching this video (click here!)

Pop idol centenarian grannies from Okinawa performing in a herb garden following their ikigai (Photo credit should read TORU YAMANAKA/AFP/Getty Images)

SO, WHAT IS IKIGAI? (pronounce ee-kee-guy)

We all know that when we put our health and wellbeing first we’re full of beans and energy. This reduces our stress levels, our anxieties, brain fog and tiredness, which in turn makes us more efficient, productive and proactive at work. So, how do we put our wellbeing first? Well, since we spend at least one third of our lives at work, perhaps we could start there.

Ikigai is what, day after day and year after year, each of us most essentially lives for.. finding your purpose

The diagram below (created by Andres Zuzunaga and developed by Marc Winn) shows a visual representation of how we can find our ikigai’s:

Ikigai is essentially soul searching through figuring out your values and your why (purpose of being). If you feel a bit stumped about how to find your why, check out Simon Sinek’s ted talk (click here!) or read this summary of the book The path made clear by Oprah (click here!)


  1. Your ikigai does not have to be anything grand or extraordinary, just things that make you feel full of energy.
  2. Ikigai is a process. Think of it as a map or path to coming up with your goals.
  3. You can have more than one ikigai
  4. You can have personal and professional ikigai’s


Step 1: Go and grab a piece of paper or pull up a word document. Now draw the circles to create a venn diagram (similar to the one below).

Step 2: Pick either the skills or love box and start to write in the circle. So for skills, think about what you’re good at in your personal and professional life. Then think about the kind of skills that your friends, family and those around you would say you have. Feel free to ask them! For what you love, think about what you enjoy doing. Then think about what you would do if nothing held you back. This doesn’t necessarily have to be a strict job. It could be hobbies that you enjoy doing.

Step 3: Next, consider what the world needs. Are there any ideas that you’ve had in the past? Are there any gaps that you have spotted where there could be a new charity or business?

Step 4: What are the different ways of making money that appeal to you? Are you fond of the 9-5? Or much like Dolly Parton, would you prefer to have more flexibility and work shorter hours for the same amount of money? Would you want to travel to meetings or would you want to work from home?

If you get a little bit stuck out, check out this video by The Futur, where he goes through ikigai step by step with examples (click here!)

Or put differently:

  • What do you Love? What aspects of your life bring you into your heart and make you come alive?
  • What are you Great at? What unique skills do you have that come most naturally to you? What talents have you cultivated and what do you excel at even when you aren’t trying?
  • What Cause do you believe in? What breaks your heart or pulls at your gut? What change would you most love to create in the world? What would you give your life for?
  • What do people Value and pay you for? What service, value or offering do you bring, or could you bring, that brings real value to others? Something people need and are happy to pay for or share some value in exchange?


Act on it. Now that you have a visual representation of yourself, start to consider what kind of hobbies, lifestyle and career paths suit your ikigai. Then look at your life and ask yourself, am I living my best life? Is there anything I need to change to align with my ikigai?

Whatever you do in life, make sure that you do it because it makes you feel fulfilled.

How to find your path

Now there’s no definitive way to discover what you should do with your life. No formula or code that will get you there faster. Though that can be a daunting prospect, it can sometimes take the heat off. There is no right job, no right career path or right thing for you to be doing. You will get to where you need to be, and it will be in your own time! Having said this, there are a few things that you can do to help yourself along the way. Things that we have learnt along the way on our journeys.

Start with the basics

Here, the term basics is used loosely. The basics vary in degree of difficulty from person to person and from time to time. Sometimes you might find routines and day to day activities easy and almost mindless, whilst other days it might be overwhelming to brush your teeth.. we have all been there! There is no shame in struggling. The key is to find something that works for you. We use schedules and visual lists to plan our day to day activities. This takes the stress and brainpower out of the basics. Your basics could include; enough sleep, good hygiene, a little bit of exercise, safe and comforting friendships and food. The level of each of these that we need varies from time to time, so be patient with yourself. Select routines that fit into your lifestyle!

What are you resisting?

What are the things that peak your interest? The things that although you don’t understand why they intrigue or interest you, they do. Now cross off the ones that you don’t want to do. Never do something just because its what other people expect from you! Only do the things that you feel drawn to. Obviously make sure that they aren’t illegal or unsafe. Then explore them. Get curious! Go and try out that pottery class you’ve been looking at. Start writing that gaming code that you’ve been planning in your head. Bake. Read. Create. Do all of the things that you’ve told yourself are silly because you never know where it will take you!

Take a chance

Sometimes you have to take a risk. Sometimes you have to work so hard just to get by. You have to work a job, volunteer and explore your interests and this can be exhausting. Sometimes you have to turn down a night out or spend a little less on your weekly food shop, but it’s worth it in the long run. In a society where instant gratification is the norm, push yourself out of your box and graft!

Don’t give up!

The likelihood is, you’re not going to be outstanding straight away! So keep going. Keep crafting your skill until it becomes natural. Think about all of the greats from history, they didn’t just pick up a paintbrush and become world-renowned artists or suddenly jump to the top of the charts. If something came that easy, we wouldn’t actually feel fulfilled. So if you are working on your craft right now and you’re hitting roadblocks or feel that what you’re producing is rubbish that’s good. Through the years, as you get better, the sense of achievement and pride will be unparalleled.

Talk to people

and surround yourself with people that inspire you. Build your friends up and spark conversations. Speak to people who are interested in the things you are and ask for their advice. Put yourself out there even when you are afraid. The whole fake it til you make it advise springs to mind here!

And remember, it’s okay to not know where you’re going. Keep exploring, keep learning and keep trying things out!